The 2010 FIFA World Cup Soccer Tournament in South Africa has provided business opportunities and increased profits for several large rental companies. World Cup football

JCB forklifts, from Clarklift South Africa, the JCB dealer for South Africa, were used for the construction and preparation of six of the main World Cup arenas, and the preparation of hospitality suits and visitor facilities at the Soccer City grounds in Johannesburg.

The work on the various stadiums required a forklift that could complete heavy tasks over rough, uneven ground, and the JCB Teletruk was the perfect piece of heavy equipment for the job. The JCB forklift was used for work on the main World Cup Stadium, the Royal Bafoken Stadium at Rustenburg, the Free State Stadium, the Peter Mokaba Stadium, the Durban Stadium, and the Green Point Stadium.

Aggreko, an International company that provides rentals and sales of generators, portable power, and heating and cooling systems, reported higher stock market performance than expected, due to their involvement with the 2010 FIFA World Cup. Aggreko provides generators, including large capacity generators, as well as heating, cooling, and air conditioning systems for large events, and many other on site applications. Aggreko provided the power and climate control for the 2010 Olympic Games

Hewden, a heavy equipment rental company based in the U.K., is promoting World Cup fever at the construction site by branding their rental equipment with England’s Football Team’s logo. Hewden has dedicated a website for the hire of the Football branded equipment. People can also go to their website for World Cup news, scores, and game updates.

The 2010 FIFA World Cup began on June 11, and is scheduled to conclude on July 11, 2010. 32 qualifying teams are competing for the World Cup.