Multiquip located in Carson, California, has announced a series of initiatives the company said are designed to streamline the company and boost the efficiency of its business processes in order to more flexibly respond to market changes and better serve the needs of its construction equipment rental customers.mqlogo-white

 Under the new initiatives, Multiquip has consolidated and fully integrated its General Construction Equipment (GCE) and Power divisions into what the company calls a “single, right-sized, function-based organization.” Multiquip said this will eliminate redundancies and promote efficiency, that promotion of a single Multiquip brand will be part of an intensified market focus and efforts have been made to ensure that the reorganization will be seamless to customers and will result in improved support levels and response timeliness.

 n conjunction with these initiatives, Multiquip announced that Gary Moskovitz, who previously served as the company’s executive vice president, has been named president and chief operating officer. Mike Howlett, former GCE division president, will take over the new position of senior vice president of operations; Bob Graydon, former Power Division president, will take over the new position of senior vice president of sales, marketing and planning; Phillip D’Amato also has been promoted to vice president, human resources and corporate services. Also, Torsten Erbel has been promoted to vice president of product management, engineering and customer support.

 Michael Hanken continues as vice president of information technology and Jim Henehan continues as senior vice president of finance/administration and CFO.

 Multiquip is a wholly-owned subsidiary of New York-based Itochu International and its parent company, Tokyo-based Itochu Corp.