Here are a few more ideas for marketing your rental business, brought to you by Rentcharlie.com. These are not web-based, but more traditional marketing and advertising ideas, which are still very effective ways to market your rental business.
Offering a customer loyalty program is an effective way to market your rental business, and retain existing customers. It rewards existing clients, and keeps them coming back again and again. Having loyal, happy, existing clients will work overtime in your favor, as they will spread the word, and promote your rental business for you.
Being an active member in your community, and donating to local causes gets your business noticed and inadvertently is a way to promote and publicize your rental company, while doing good at the same time.
Hosting store events such as customer appreciation days, draws, workshops, open houses, and other events increases your store traffic and business. It gets people into your store so they can see what you have to offer.
Your company sign and logo should be easily recognized. Signs on delivery vehicles, rental equipment, and in other advertising mediums keeps your rental business at the front of people’s minds.
Having a storefront sign with changeable lettering continues to grab people’s attention rather than becoming part of the landscape. Changing storefront displays also will keep your business looking current, and attract more attention.
Calling clients and being the first to contact them, instead of waiting for the phone to ring is also very effective, and will often give your company the competitive edge. Ask for the business, offer your rental products or services, and take the initiative.
There are many ways to market and advertise your rental business. By aggressively promoting your rental company, you stay at the top of potential customers’ minds, and they remember to go to your business when they need to rent something.